Website Case Study - Zaza Italian Restaurant
Zaza is a chain of seven Italian restaurants located in Berkhamsted, Bushey, Harpenden, Pinner, Rickmansworth, Ruislip and St Albans.
After the success of the previous Zaza website which we designed and built over four years ago, we were asked to rebuild the Zaza website bringing it up-to-date.
The aim of the site was to improve the productivity of the website so that it could "work harder" by gathering customers details, promoting Zaza's events such as wine tasting evenings and fish nights.
The site features a gift voucher shop which sells gift vouchers in various denominations.
The site also features online booking which makes use of the Eveve restaurant booking system.
Zaza have expanded since we first built the website. It is launching a new restaurant in Berkhamsted. To help the launch we have started an SEO Campaign designed to specifically improve the rankings for Zaza's website on Google.co.uk for keyphrases such as 'Italian Restaurant in Berkhamsted' with the aim of ranking well before the restaurant launch.